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The Be AI-First Playbook

Become an AI-First
company
in 12 weeks.

An interactive 10-step playbook that walks you and your team from Discovery to your first production AI agent — with celebrations at every milestone and real humans one click away.

Try the wizard for freeRead the framework
No signup to preview Built in public 247+ shipped products
2men.co/preview/step/5
Step 5 · Wire
Migrate your first SOP to Markdown
For everyone 3/6
For your engineer 2/16
Sub-step progress3/6 done
✓
✓
✓
4
5
6
Sub-step 4 of 6○ Mark done

Your engineer opens the vault in Obsidian

Vault path is ~/BeBrain/vault. Engineer pastes your SOP into a new file under corpus/.

Finish all 6 sub-steps to unlock the Complete button
10
Sequential steps
12 wk
To first agent live
60-80%
Workflows automated
$50-130k
Year-1 typical
The thesis behind the name

2 humans. 10 agents.
One enterprise.

We named this site 2men.co for a reason. The next decade's most defensible companies won't be the ones with the biggest teams — they'll be the ones run by 2 founders and a roster of specialised AI agents, each grounded in the company's own SOPs.

Sales, support, ops, finance, marketing, compliance, research, recruitment, analytics, growth — ten roles that used to need ten hires. Today, ten agents wired to your Business Brain, running 24/7, never confused about your rules.

That's not a vision-deck future. It's what we ship at Hope Hospital, DrmHope, and Linkist NFC right now. The playbook is how you do it too — one step at a time, in 12 weeks.

Start the playbook See it live
Founder
+
Co-founder
── wired through your Business Brain to ──
Sales agent
Support agent
Operations agent
Marketing agent
Finance agent
Compliance agent
Research agent
Recruitment agent
Analytics agent
Growth agent
= 1 enterprise
Running 24 / 7 · grounded in your SOPs

Same stack pattern, live in production at

Hope Hospital
DrmHope
BNI 121
Linkist NFC
ZeroRiskAgent
PLC Autopilot
ironbark
VivahGMC
Digihealthtwin
nabh.online
Hope Hospital
DrmHope
BNI 121
Linkist NFC
ZeroRiskAgent
PLC Autopilot
ironbark
VivahGMC
Digihealthtwin
nabh.online

The problem

Most AI initiatives die in PowerPoint.

Generic chatbots can't run your business. Custom agents take 6-18 months. The framework gets you to your first production agent in 6-8 weeks.

AI initiatives stall after 3 months

70% of AI transformations fail on the people side. The framework keeps them shipping.

ChatGPT-the-chatbot doesn't know YOUR rules

Agents make up answers from generic training. You need them grounded in your SOPs.

Knowledge lives in 1 person's head

When they leave, you start from zero. Your Business Brain captures it in plain English.

Compliance kills momentum

Per-record consent + 2 kill switches + audit log built in — for healthcare, finance, legal.

The solution

Four pieces that compound.

Each piece ships independently. Combined, they make 60-80% of your workflows automated within 12 weeks.

Business Brain

Your SOPs, pricing, rules — in plain Markdown. Edit in Obsidian, sync to GitHub, indexed in Supabase. Edit-to-agent latency ~12 min.

AI agents

Department-specific, scoring-checklist-gated, audit-logged. Ship one per department over 4 weeks. Closed-loop reviews built in.

Intelligence layer

Daily AI-generated brief replaces standup. AI Leverage Ratio dashboard. Monthly leadership review on the calendar.

Token-max economics

Same agents, fraction of cost. Optional migration to DeepSeek backend cuts inference 60-80% once you cross $1k/mo.

The 5-phase framework

From Discovery to Scale in 12 weeks.

01

Discovery

Week 0

Tool audit · top-10 workflow map · AI literacy scoring · Champion shortlist

02

Learn

Weeks 1-2

10 hours/Champion on real tasks · daily Claude practice · Capability Map

03

Wire

Weeks 3-5

SOPs to Markdown · 3 live data sources · Company Context File · Business Brain LIVE

04

Automate

Weeks 6-10

One agent per department · scoring checklist · closed-loop reviews · DRY_RUN → live

05

Scale

Week 11+

Intelligence-layer dashboard · AI Leverage Ratio · token-max economics · next 10 processes

Read the full framework

The interactive wizard

10 steps. Confetti at every milestone.

Two parallel tracks per step — For everyone (plain English) and For your engineer (real CLI/SQL/code). Skip anytime, resume later. Six curated YouTube videos per step.

Pre-Discovery
Step 1

Unlock the playbook

5 minutes

Step 0
Step 2

Tool & workflow audit

90 min self-serve + 60-min Bettroi call

Step 0
Step 3

Identify AI Champions

30 minutes

Step 1
Step 4

Champions begin daily Claude practice

1 hr/day × 10 working days per Champion

Step 2
Step 5

Migrate your first SOP to Markdown

2–5 days (your engineer does the heavy lift; you write the SOP)

Step 2
Step 6

Wire 3 live data sources

3–5 days

Step 3
Step 7

Ship your first agent

1 week

Step 3
Step 8

Ship remaining departmental agents

3 weeks

Step 4
Step 9

Add skills + intelligence layer

1 week

Step 4
Step 10

Sign Scale Retainer + plan next 10 processes

ongoing

Open the wizard — no signup
Live in production

Hope Multi-Specialty Hospital ships a pharmacy reorder agent against 1,071 live medications.

"From editing a Markdown SOP to a Slack alert against live patient-care medication data — twelve minutes. We never wrote a deploy step. The agent just inherited the rule and started firing."
— cmd@hopehospital.com
Read the case study Use this template
1,071
Drugs monitored
~12 min
Edit → agent
2 / 2
DRY-RUN alerts
7
Stages, end-to-end

What you get

Not a course. Not a deck. A working system.

10 agent templates

Pharmacy reorder, lead research, content brief→draft, expense categorisation, support triage, meeting summary…

Explore

Personal Brain (Wiki + Journal + CRM)

Karpathy's LLM Wiki pattern, built on Claude Code. Save anything from the web, journal grounded in your saved knowledge.

Explore

Vault → Supabase pipeline

Obsidian Git plugin auto-pushes every 10 min; GitHub Actions syncs to Supabase Storage. Edit-to-agent ~12 min.

Explore

Sub-step wizard with skip

Each step has rich sub-actions, notes, prev/next, skip-and-resume. Cmd+K command palette across every surface.

Explore

60 curated YouTube videos

6 per step. Mix of foundational + recent + topic-adjacent. Privacy-friendly click-to-play, no autoplay tracking.

Explore

AI Leverage Ratio dashboard

Tasks completed ÷ human hours. Tracked weekly. Target: 2× → 5× → 10× quarter over quarter.

Explore

Why us

Faster than DIY. Cheaper than McKinsey. Real-er than SaaS.

FeatureBe AI-FirstEveryone else
Time to first agent live
6-8 weeks
6-18 months (DIY) · 12-24 weeks (McKinsey / BCG)
You own the code & data
Yes — your GitHub, your Supabase
No (Glean / Writer / Mendable) · Mixed (McKinsey / Deloitte)
Cost — first year, 10-person team
$50-130k all-in
$200k-1M+ (McKinsey / BCG / Deloitte) · 0+6mo-engineer (DIY)
Closed-loop quality scoring
Built into every agent
DIY only · vendor decides (Glean / Mendable)
See the full 10-row matrix

Pricing

Three tiers. Fixed-scope. Transparent.

Discovery Sprint

$2-5k
Week 0 · one-time

Capability Report + tool audit + Champion shortlist

Most chosen

Learn + Wire + Automate

$23-60k
Weeks 1-10

Business Brain live, 4-6 production agents

Scale Retainer

$3-8k
monthly

Intelligence-layer dashboard, next 10 processes

Full pricing + features ·ROI calculator
Get started

Pick your billing entity

Same product, two billing rails. The setup fee is credited against your Discovery Sprint if you convert within 30 days.We detected you in US and pre-highlighted the closer match.

Bettroi

Suggested

International companies

Invoiced by Bettroi FZE · UAE

$999setup fee
Continue with Bettroi

Betser

Indian companies

Invoiced by Betser · India

₹29,999setup fee
Continue with Betser
Or try the wizard for free first — no signup

Not sure? Email us · 7-day refund · Setup fee credited to your Discovery Sprint

2men.co · Be AI-First Playbook